Founded in 1933 by tennis legend René Lacoste, Lacoste
The story of Lacoste begins with René Lacoste, a French tennis champion nicknamed "The Crocodile" due to his tenacity on the court. Inspired by his nickname and his desire to create comfortable yet stylish clothing for athletes, René introduced the first-ever polo shirt. This revolutionary garment was made from a lightweight, breathable fabric that allowed players to move freely during matches. The polo shirt quickly became a symbol of sophistication and sportiness, marking the birth of the Lacoste brand.
From Tennis Courts to Global Fashion
Over the decades, Lacoste
What sets Lacoste apart is its ability to evolve while staying true to its roots. The brand has collaborated with renowned designers and artists, infusing its classic designs with contemporary flair. Whether it's a casual polo shirt, a chic dress, or a pair of stylish sneakers, Lacoste products are designed to cater to a diverse audience while retaining their distinctive charm.
Discover Lacoste’s Product Range
For those who want to explore the extensive range of Lacoste products, a comprehensive product spreadsheet
From its humble beginnings as a tennis-inspired brand to its current status as a global fashion powerhouse, Lacoste continues to inspire and innovate. Its timeless designs and commitment to quality ensure that the crocodile logo remains a symbol of excellence in the world of fashion and beyond.
Whether you're a long-time fan or new to the brand, Lacoste invites you to embrace its legacy of style, sport, and sophistication. Explore the brand’s offerings and discover why Lacoste remains a favorite among fashion-forward individuals worldwide.